This week we are taking a minute to talk about a topic that is controversial and important to bring attention to…cruelty free makeup. Cruelty free everything is a subject that is important to a lot of people, and it’s starting to become a more widespread topic. If you are someone who has considered switching to only using cruelty free brands then you have quite a few options. Chances are, you’re already using cruelty free brands without knowing it. If you aren’t, there are tons of brands to choose from!
What does “cruelty free” mean?
In the animal rights movement, cruelty-free is a label for products or activities that do not harm or kill animals. In the cosmetic industry, animals are used to test products daily to see how it will react. These animals may also be killed to see how the product affects them internally. This is just a little definition as to what cruelty free is in the cosmetic world. There is so much more that companies do to animals. If you are someone who is for the cruelty free movement, check out https://www.crueltyfreeinternational.org/.
Cruelty Free Makeup Brands
Now, there are TONS of brands that have been certified as cruelty free. Like I already said, some of the brands you use already have in your collection are more than likely cruelty free. I’ll name off a few of the more popular brands that are cruelty free, but feel free to check out this list of cruelty free makeup brands! http://www.crueltyfreekitty.com/ultimate-guide-to-cruelty-free-makeup/
Some of the more popular high-end makeup brands that are cruelty free are Kat Von D, Hourglass, and Anastasia Beverly Hill. There are a few other very popular high-end makeup brands that are cruelty free but are owned by companies that are not cruelty free. The ones that you’ve probably seen around the most are Too Faced (owned by Estee Lauder), Tarte (owned by Kose), and Urban Decay (owned by L’oreal). If you are someone who is strictly cruelty free no matter what, it’s probably better to stay away from those brands. If you are someone who can see that these specific brands are trying to make a difference, go ahead and purchase from them. They make great products.
I will say there are more high-end cruelty free brands, but there are some drugstore brands that are worth looking at as well! Milani, Physicians Formula, Wet’n’Wild, and Elf are all cruelty free. Yes, they’re drugstore products, but don’t let that fool you with how well they are made. One of my more personal favorite drug store brands is NYX. Unfortunately, they are owned by L’Oreal which isn’t cruelty free. Like I said before though, if you can look beyond that, it is a great brand of inexpensive makeup!
What can you do?
If you are someone who is cruelty free, or looking into transitioning to cruelty free, there is a lot you can do to help out! You can donate and raise money to help the animals in laboratories. Letting people know that you are against animal testing through social media or fundraisers is also a great way to make your voice heard. Something else that you can do is to go cruelty free! There are thousands of products out on the market. You can find a new favorite that doesn’t support animal testing!
**PHOTOS PROVIDED BY PINTEREST**